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MSU SOCIAL MEDIA GUIDELINES

Institutional Social Media

If you post on behalf of an official university unit, the following policies must be followed:

  • Notify the University: Departments or university units that have a social media page or would like to start one should contact the Webmaster's Office.  Contact the Webmaster (ext 4324) to discuss best practices/policies before launching a social media site to ensure all social media sites coordinate with other University sites and their content.
  • Identify a content manager:  All University pages must have an appointed employee who is identified as being responsible for content.
  • Add Marketing and Public Information as an administrator to all University social media sites:  All department and office social media sites should have multiple administrators.  Please contact the Webmaster to add Marketing and Public Information as an administrator to your site.  When adding a new administrator, please use public.information@mwsu.edu in the email field.
  • Link back to the University:  Whenever possible, link back to the MSU website.  Ideally, posts should be very brief, redirecting a visitor to content that resides within the MSU website.  When linking to a news article about MSU, check first to see if you can link to a release on The Wichitan or MSU News instead of to an external site.  All Facebook pages should "favorite" the Midwestern State University Facebook page.  Whenever possible, link to other MSU social media sites (i.e. Twitter, YouTube, Instagram, Pinterest).  Contact the Webmaster (webmaster@mwsu.edu) for links.
  • Use consistent logos:  Use the approved logos and colors for MSU to to communicate to fans, followers, and viewers that you are affiliated with the University.  Contact Marketing and Public Information (ext 4352) for University logos and social media icons.
  • Respect copyright and fair use:  When posting, be mindful of the copyright and intellectual property rights of others and MSU.
  • Acknowledge who you are:  You are representing MSU.  When posting on a University social media platform on behalf of MSU, follow these guidelines:
    • Have a plan:  Departments should consider their messages, audiences, and goals, as well as a strategy for keeping information on social media sites up-to-date.
    • Protect the institutional voice:  Posts on social media sites should protect the University’s institutional voice by remaining professional in tone and in good taste. With the exception of the MSU-level Facebook (monitored by Marketing and Public Information Office), Twitter (monitored by MSU Social Media Coordinator) and YouTube (monitored by Webmaster's Office) sites, no individual MSU unit should construe its social media site as representing the university as a whole. Consider this when naming pages or accounts, selecting a profile picture or icon, and selecting content to post—names, profile images, and posts should all be clearly linked to the particular department or unit rather than to the institution as a whole.
  • Terms of service:  Obey the Terms of Service of any social media platform that you are using.
  • Terms of misuse:  These guidelines are for contributors on behalf of MSU departments and University units.