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Dr. Phillip Wilson

Email Addresses
phillip.wilson@mwsu.edu
My Websites

Marketing
Associate Professor of Marketing

Office Location
Dillard College of Business Administration 277
Office Hours

M 11:00a-12:00p, 3:30p-4:30p

T 11:00a-12:00p, 1:30p-4:30p

W 11:00a-12:00p, 3:30p-4:30p

R 11:00a-12:00p, 1:30p-2:30p

and by appointment

Phone
Voice: (940) 397-4478
Fax: (940) 397-4693

MBA Program
Graduate Coordinator

Office Location
Dillard College of Business Administration 277
Office Hours

M 11:00a-12:00p, 3:30p-4:30p

T 11:00a-12:00p, 1:30p-4:30p

W 11:00a-12:00p, 3:30p-4:30p

R 11:00a-12:00p, 1:30p-2:30p

and by appointment

Phone
Voice: (940) 397-4478
Fax: (940) 397-4693
  Semester Course # Section Course Name Location Days / Times
Details Fall 2017 4753 101 Marketing Strategy Dillard College of Business Administration 345
Details Fall 2017 4643 101 International Marketing Dillard College of Business Administration 121
Details Fall 2017 4223 101 Retailing Dillard College of Business Administration 177
Details Spring 2017 MKTG 4753 201 Marketing Strategy Dillard College of Business Administration 177
Details Spring 2017 MKTG 4723 201 Services Marketing Dillard College of Business Administration 177
Details Spring 2017 MKTG 3823 201 Consumer Behavior Dillard College of Business Administration 177
Details Fall 2016 4643 101 International Marketing Dillard College of Business Administration 328
Details Fall 2016 3823 101 Consumer Behavior Dillard College of Business Administration 328
Details Fall 2016 3723 180 Principles of Marketing Dillard College of Business Administration 328
Details Spring 2016 5513 280 Graduate Seminar in Marketing Dillard College of Business Administration 177
Details Spring 2016 3823 201 Consumer Behavior Dillard College of Business Administration 177
Details Fall 2015 4643 101 International Marketing Dillard College of Business Administration 328
Details Fall 2015 3823 101 Consumer Behavior Dillard College of Business Administration 328
Details Fall 2015 3723 170 Principles of Marketing Dillard College of Business Administration 328
Details Summer II 2015 5513 X40 Seminar in Marketing Dillard College of Business Administration
Details Summer II 2015 3723 401 Principles of Marketing Dillard College of Business Administration 121
Details Spring 2015 5513 270 Seminar in Marketing Dillard College of Business Administration 317

M 1900 2150

Details Spring 2015 3823 201 Consumer Behavior Dillard College of Business Administration 177

TR 1400 1520

Details Spring 2015 3763 201 Professional Selling Dillard College of Business Administration 177

TR 9:30-10:50

Details Fall 2014 MKTG 4143 101 Marketing Research Dillard College of Business Administration 342

TR 0200 0320

Details Fall 2014 MKTG 3723 180 Principles of Marketing Dillard College of Business Administration 328

TR 1730 1850

Details Fall 2014 MKTG 3823 101 Consumer Behavior Dillard College of Business Administration 328

TR 0930 1050

Details Fall 2014 MKTG 3763 101 Professional Selling Dillard College of Business Administration 328

MW 0200 0320

Details Summer II 2014 MKTG 5513 x40 Grad Seminar in Marketing Dillard College of Business Administration

ONLINE

Details Summer II 2014 MKTG 4223 401 Retailing Dillard College of Business Administration 177

MTWR 1010 1210

Details Spring 2014 MKTG 5513 270 Grad Seminar in Marketing Dillard College of Business Administration 317

M 1900 2150

Details Spring 2014 MKTG 3823 201 Consumer Behavior Dillard College of Business Administration 177

TR 1400 1520

Details Spring 2014 MKTG 3763 201 Professional Selling Dillard College of Business Administration 177

TR 0930 1050

Details Fall 2013 MKTG 3823 101 Consumer Behavior Dillard College of Business Administration 323

TR 930 1050

Details Fall 2013 MKTG 3763 101 Professional Selling Dillard College of Business Administration 323

TR 1400 1520

Details Fall 2013 MKTG 3723 180 Principles of Marketing Dillard College of Business Administration 323

TR 1730 1850

Details Summer II 2013 4223 401 Retailing Dillard College of Business Administration 177

MTWR 1010 1210

Details Spring 2013 MKTG 5513 280 Grad Seminar in Marketing Dillard College of Business Administration 317

R 1900 2150

Details Spring 2013 MKTG 3823 201 Consumer Behavior Dillard College of Business Administration 177

TR 1400 1520

Details Spring 2013 MKTG 3763 201 Professional Selling Dillard College of Business Administration 177

TR 930 1050

Details Fall 2012 MKTG 4723 101 Services Marketing Dillard College of Business Administration 342

MW 930 1050

Details Fall 2012 MKTG 3823 101 Consumer Behavior Dillard College of Business Administration 323

TR 930 1050

Details Fall 2012 MKTG 3763 101 Professional Selling Dillard College of Business Administration 177

MW 1400 1520

Details Summer II 2012 MKTG 4303 401 Sales Management Dillard College of Business Administration 131

MTWR 1430-1630

Details Summer II 2012 MKTG 4223 401 Retailing Dillard College of Business Administration 177

MTWR 1010-1210

Details Summer II 2012 BUAD 6993 401 Thesis Dillard College of Business Administration
Details Spring 2012 5513 270 Graduate Seminar in Marketing Dillard College of Business Administration 317

W 19:00-21:50

Details Spring 2012 4663 201 Special Topics in Marketing Dillard College of Business Administration 177

TR 14:00-15:20

Details Spring 2012 3763 201 Professional Selling Dillard College of Business Administration 177

TR 9:30-10:50

Details Fall 2011 3823 101 Consumer Behavior Dillard College of Business Administration 323 MW 0930am-1050am
Details Fall 2011 3823 102 Consumer Behavior Dillard College of Business Administration 323 TR 0930am-1050am
Details Fall 2011 3763 101 Professional Selling Dillard College of Business Administration 177 TR 0200pm-0320pm
Details Summer II 2011 4303 401 Sales Management Dillard College of Business Administration 133
MTWR 1430-1630
Details Summer II 2011 4223 401 Retailing Dillard College of Business Administration 133 MTWR 1010 - 1210
Details Spring 2011 5513 270 Graduate Seminar in Marketing Dillard College of Business Administration 317

W 7:00-9:50pm

Details Spring 2011 4143 201 Marketing Research Dillard College of Business Administration 345

MW 9:30-10:50am

Details Spring 2011 3763 201 Professional Selling Dillard College of Business Administration 177

TR 9:30-10:50am

Details Fall 2010 3823 101 Consumer Behavior Dillard College of Business Administration 343

MW
9:30a - 10:50a

Details Fall 2010 3823 102 Consumer Behavior Dillard College of Business Administration 343

TR
9:30a - 10:50a

Details Fall 2010 3763 101 Professional Selling Dillard College of Business Administration 343

TR
2:00p - 3:230p

Institution Degree Graduation Date
Texas Tech University B.B.A., Management 1973
University of North Texas M.B.A., Finance 1990
University of North Texas Ph.D., Marketing 1999
Institution Position Start Date End Date
Procter & Gamble Distributing Company - Beverage Division Section Sales Representative 1974 1979
Procter & Gamble Distributing Company - Beverage Division Section Sales Representative 1980 1989
University of North Texas Teaching Fellow 1991-Sep 1996-Aug
Dallas Baptist University Adjunct Professor of Marketing 1993-Jan 2002-May
University of North Texas Lecturer in Marketing 1996-Sep 2003-May
Texas Woman's University Adjunct Professor 1998-Jan 2004-May
Midwestern State University Assistant Professor of Marketing 2003-08-01 2012-07-31
Midwestern State University Associate Professor of Marketing 2012-08-01

Refereed Articles 

Gross, S., Wilson, P., Shao, C., Zhang, J., and Dubinsky, A. (2016) Selected Antecedents of Consumer Attitude Toward a Produce in an Eco-Label Context. International Journal of Business and Management.

Maronde, U., Stambaugh, J., Martin, L., & Wilson, P. (2015). The Effect of Reshoring on Purchase Behavior. Journal of Marketing Development and Competitiveness.

Staudt, S., Shao, C., Dubinsky, A., & Wilson, P. (2014). Corporate Social Responsibility, Perceived Customer Value, and Customer-Based Brand Equity:  A Cross-National Comparison. Journal of Strategic Innovation and Sustainability.

Sager, J., Dubinsky, A., Wilson, P., & Shao, C. (2014).  Factors Influencing the Impact of Sales Training: Test of a Model.   International Journal of Marketing Studies.  

Sager, J. K., Dubinsky, A. J., Lee, S., Wilson, P. H., Shao, C. Y., David H. Rylander, Texas Woman's University, United States of America (2014).  Salesforce Socialization Revisited: A Search for Salient Constructs.   Journal of Selling and Major Account Management.  

Winzent, D., Wilson, P. H., Shao, C., & Zhang, G. (2012).  Effectiveness of Celebrity Voice-Overs in Advertising Recall.   Journal of Management and Business Research.  

Wilson, P., Womack, L., Shao, C., & Johnston, C. (2011).  Electronic Customer Relationship Management in Automobile Retailing: One Dealer's Perspective.   Southwest Journal of Business and Economics.  

Sager, J. K., Dubinsky, A. J., & Wilson, P. H. (2010).  Psychological Climate Dimensions as Antecedents to Salespeople's Organizational Commitment, Turnover, Success Beliefs, and Performance.   the Journal of Selling & Major Account Management.  

Johnston, C. R., Shao, C. Y., & Wilson, P. H. (2010).  Job Analysis Instrument for Information Technology Project Management.   Journal of Business and Behavioral Science, 21 (2), 139-152.  

Wilson, P. H. (2008).  A Protocol for Analyzing the Major Field Test Results.   Journal of Business and Behavioral Science.  

Wilson, P. H., Sager, J. K., Shao, C. Y., & Ramser, C. (2008).  The Influence of Sales Trainee Expectations on Selected Selling Outcomes.   Midwestern Business and Economic Review (11), 18.  

Shao, C., Ramser, C., & Wilson, P. (2006).  The Influence of Appropriate Service-Contact-Personnel Dress on the Dimensions of Customer Expectations of Service Quality.   Southwest Business and Economics Journal.  

Wilson, P. H., Strutton, D., & Farris, II, M. T. (2003).  Investigating the Perceptual Aspect of Sales Training.   Journal of Personal Selling & Sales Management, 22 (2), 77-86.  

Farris, II, M. T. & Wilson, P. H. (2002).  Where Have All the On-Line Grocers Gone? Lessons Learned from the Demise of On-Line Grocers.   Journal of Transportation Management, 13 (1), 9-18.  

Refereed Proceedings 

Full Paper

Nguyen, T., Wu Y., & Wilson,P. (2017) How Sustainability Are You?  Sustainability Consumers' Reactions to Corporate Irresponsibility. American Marketing Association Summer Educators' Conference.

Nguyen, T., Dubinsky, A., & Wilson, P. (2016) The Impacts of A3 on 4P. Society for Marketing Advances. 

Wilson, P., Maronde, U., Stambaugh, J., & Martin, L. (2015) The Effect of Reshoring on Purchase Behavior. Association of Collegiate Marketing Educators.

Gross, S., Wilson, P., Shao, C., & Zhang, J. (2014) The Use of Eco-Labels as a Marketing or Promotional Tool - Analysis of the Impact of Eco-abels on the Attitude Towards the Product or Brand Carrying the Label.

Johnston, C., Shao, C., Wierschem, D., Wilson, P., & Zhang, G. (2010).  Consumer Self-entitlement and Customer Expectations of Service Quality.   American Society of Business and Behavorial Sciences.  

Wilson, P. H. (2008).  A Protocol for Analyzing the Major Field Test Scores.   American Society of Business and Behavorial Sciences, 15 (1), 12.  

Abstract Only

Tran, E., Ramser, C. D., Shao, C. Y., & Wilson, P. H. (2006).  The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product.   International Society of Business Disciplines Conference.  

Rylander, D. H. & Wison, P. H. (2002).  Socialization of Salespersons: Frameworks for a Dynamic Environment'.   American Marketing Association Winter Educators' Conference, 13.