Public Relations and Advertising Minor (18 Hours)

 

   
CourseSubjectHours
   
MCOM 3233Editing
Prerequisite: MCOM 1243.
Instruction and practice in reading copy and editing in a variety of formats.  Builds upon skills introduced in MCOM 1243.
3(3-0)

MCOM 3253Publication Design
Prerequisite: MCOM 1243.
The use of layout and design principles to create eye-appealing and readable newspapers, magazines, newsletters, brochures, and flyers.  Theoretical and practical applications of graphics and electronic picture editing are incorporated into the course.
3(3-0)

MCOM 3823Creation of the Advertising Message
Prerequisite: MCOM 3223.
Application of advertising principles and techniques to develop an advertising campaign creative strategy and creative executions for different media.  Ad concept development, design, and copywriting will be emphasized.
3(3-0)

MCOM 4673Public Relations Writing
Prerequisite: MCOM 1243.
Students will learn to write from an organizational perspective for a variety of public relations purposes and publications, including newsletters, press releases, fact sheets, and backgrounders.
3(3-0)

MCOM 4683Public Relations Principles
Prerequisite: MCOM 1243.
Study of public relations' historical and theoretical contexts, as well as public relations' role in solving organizational problems and concerns.
3(3-0)

MCOM 4823Integrated Marketing Communication
Prerequisites: MCOM 3223, 3823, and 4683.
Application of advertising and PR principles to develop a comprehensive campaign for a specified client.  Students develop research, strategic planning and decision-making skills.
3(3-0)