Public Relations and Advertising Minor (18 Hours)

CourseSubjectHours
MCOM 3233Editing

Prerequisite: MCOM 1243

Instruction and practice in reading copy and editing in a variety of formats.  Builds upon skills introduced in MCOM 1243.

3(3-0)
MCOM 3253Publication Design

Prerequisite: MCOM 1243

The use of layout and design principles to create eye-appealing and readable newspapers, magazines, newsletters, brochures, and flyers.  Theoretical and practical applications of graphics and electronic picture editing are incorporated into the course.

3(3-0)
MCOM 3823Creation of the Advertising Message

Prerequisite: MCOM 3223

Application of advertising principles and techniques to develop an advertising campaign creative strategy and creative executions for different media.  Ad concept development, design, and copywriting will be emphasized.

3(3-0)
MCOM 4673Public Relations Writing

Prerequisite: MCOM 1243

Students will learn to write from an organizational perspective for a variety of public relations purposes and publications, including newsletters, press releases, fact sheets, and backgrounders.

3(3-0)
MCOM 4683Public Relations Principles

Prerequisite: MCOM 1243

Study of public relations' historical and theoretical contexts, as well as public relations' role in solving organizational problems and concerns.

3(3-0)
MCOM 4823Integrated Marketing Communication

Prerequisites: MCOM 3223, 3823, and 4683

Application of advertising and PR principles to develop a comprehensive campaign for a specified client.  Students develop research, strategic planning, and decision-making skills.

3(3-0)