Mass Communication Major (39 Hours)

MCOM 1233Introduction to Mass Communication

Survey of the mass communication process and mass media, including print media, radio/recording, television, Internet, and emerging media.  Students will learn about media issues, societal effects, and trends.

MCOM 1243News Writing and Reporting I

Prerequisite: Cannot be enrolled concurrently with MCOM 3313.

A workshop course focusing on news reporting and writing techniques used in both traditional print media and Internet publishing.  Students will be introduced to the basics of accuracy, clarity, word choice, journalistic style, story structure, and deadlines.  Coverage of on-campus news events is supplemented by deadline writing exercises in a classroom laboratory.

MCOM 2213Appreciation of Film

The history, theory, and aesthetics of film as artistic expression.  Lighting, composition, editing, continuity, and genres will be emphasized.

SPCH 2423Interpersonal Communication

Prerequisite: SPCH 1133 or 1233

Introduces interpersonal communication concepts and provides speech interaction in one-to-one and small-group situations, explores group dynamics, communication barriers, conflict resolution, decision-making, interpersonal perception, and listening skills.

MCOM 3223Advertising

Prerequisite: Junior Standing

Study of the means of marketing ideas, goods, and services. Emphasis on principles, procedures, and techniques employed in the creation of campaigns.

MCOM 3313Electronic News Gathering

Prerequisite: Cannot be enrolled concurrently with MCOM 1243.

This course focuses on the specialized style of journalistic writing used in the broadcast media.  This class also provides students with the opportunity to operate cameras and editing equipment and produce a mini-newscast.

MCOM 3613Television Production

Prerequisite: MCOM 3313. Limited to Mass Communication majors.

Advanced theory and practice of television production. Supervised direction in all aspects of media presentation.

MCOM 3733Media Ethics

Prerequisites: MCOM 1233 and Junior Standing

Study of ethical philosophies and their applications to current and historical situations involving the mass media.

MCOM 4183Internship

Prerequisites: MCOM 1243, 3313, Junior Standing, and consent of instructor.

Practical experience in a professional setting.  Student must complete at least 120 hours of hands-on work for the employer.  Must have department internship coordinator's consent before beginning internship.  May be repeated once for credit with a different employer.

MCOM 4243Senior Production

Prerequisites: MCOM 3613, 4183. Limited to graduating Mass Communication seniors with a 3.0 G.P.A. in major and minor.  Consent of instructor and department chair.

The execution of a television documentary incorporating written, oral, and organizational skills. Emphasis on applied media aesthetics. To be taken in final long semester.

MCOM 4313Media Management

Prerequisites: MCOM 1243, 3313, and Junior Standing

Study of the financial, legal, technical, operational, programming, production, and personnel aspects of managing a media organization.

MCOM 4323Web Site Design

Prerequisites: MCOM 1243, 3313

Students will learn the concepts of planning, constructing, and organizing web pages into a cohesive unit.  Students will also learn to lay out text images, as well as edit and upload the pages to the Internet.

MCOM 4643Mass Communication Law

Prerequisites: MCOM 1233 and Junior Standing

Overview of how mass communication law works in this country with an emphasis on the First Amendment, free expression, and legal theory.  Students will also study narrow areas of media law, such as libel and obscenity.


Important notes:

  • Students must have a minimum 3.0 grade point average in all courses taken in the major and minor before they will be allowed to enroll in MCOM 4243 (Senior Production).
  • Students must also submit a portfolio to meet SACS accrediting criteria (see 'Portfolio Competencies' PDF) before they will be allowed to enroll in MCOM 4243 (Senior Production).