Courses in Marketing (MKTG)

3723. Principles of Marketing 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and ECON 2433 or

equivalent.

A description and analysis of business activities designed to plan, price, promote, and

distribute products and services to customers. Topics include the marketing environment,

consumer behavior, marketing channels, governmental regulations, advertising, and current

marketing practices.

 

3763. Professional Selling 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

Professional selling principles and relationship practices for business. Includes principles

of communication and listening, identifying customer needs, creating value, adapting

communication style, communicating the offer, overcoming resistance, closing, and follow-up.

 

3823. Consumer Behavior 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

An exploration of research pertaining to the consumer, and an assessment of the

marketing implications of the various processes and facets of consumer behavior, motivation,

and decisions.

 

4143. Marketing Research 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, BUAD 3033, and MKTG

3723.

Emphasizes the importance and use of marketing research in U.S. businesses. Includes a

detailed analysis of the research process from formulating of the problem to the preparing the

research report. Each student will complete a research project.

 

4203. Promotion Management 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

An overview of promotion, including program selection, media selection, and advertising

effectiveness and coordination of the advertising function with the other promotional tools.

 

4223. Retailing 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

Philosophy and techniques of modern retail merchandising; including store location,

traffic studies, store layouts and arrangements, store organization, merchandising budget

system, and store policies.

 

4303. Sales Management 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

Basics of first-level management in a sales setting. Topics include the boundary

spanning role, strategic programs, planning, organizing, staffing, directing and controlling the

sales and sales force operation.

 

4551, 4552, 4553. Independent Study in Marketing 1-3 semester hours

Prerequisite: Junior standing or above or consent of the chair.

May be repeated with different content.

 

4643. International Marketing 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

A survey of international marketing, world markets, political restraints in trade, and

international marketing practices.

 

4663. Special Topics in Marketing 3(3-0)

Topics vary. May be repeated with different content.

 

4723. Services Marketing 3(3-0)

Prerequisites: Junior standing or above or consent of the chair, and MKTG 3723.

An understanding of the unique characteristics of services, the marketing challenges

created by these characteristics, the marketing tools to deal with these challenges, and the

strategic issues of utilizing these marketing tools.

 

4743. Marketing Projects 3(3-0)

Prerequisites: Junior standing or above or consent of the chair; MKTG 3723.

The utilization of real projects in solving problems in the areas of marketing.

 

4753. Marketing Strategy 3(3-0)

Prerequisites: 12 semester hours of marketing coursework including MKTG 3723 or

consent of the instructor and chair.

The utilization of qualitative and quantitative models to analyze various marketing

functional areas as well as oral and written cases in solving strategic and managerial

marketing problems.

 

4893. Internship in Marketing 3(3-0)

Prerequisites: See requirements under Internship Programs in Requirements for Majors

in Business Administration, page 111.

Field experience in selected areas of marketing with local or regional businesses. May be

repeated once. Must be approved with all paperwork completed prior to registration. Total

hours granted for internships in all areas of business administration may not exceed six hours

of credit.